I'm a freelance brand strategist and content marketer based in Minneapolis who helps brands figure out who they are and how to show up authentically in the world. As someone who's (somewhat) chronically online and genuinely loves the written word, I specialize in helping businesses define their identity and create content that builds real relationships with their audience.

My journey started in digital marketing and paid media at agencies and startups, where I spent 7 years developing high-performing campaigns across retail, CPG, entertainment and education. I learned that the realest brands aren't just about what they sell – it's about who they are and why it matters.

I love working with brands to uncover their unique story and translate that into a clear brand and content strategy. From defining your brand voice and visual identity to crafting content that reinforces who you are, I help you cut through the noise by being genuinely, authentically you.