I’m a freelance social media strategist and content marketer based in Minneapolis who helps brands connect with their audience and show up authentically online. As someone who’s (somewhat) chronically online and loves the written word, I specialize in building content strategies that spark real engagement and lasting relationships.

My journey started in digital marketing and paid media at agencies and startups, where I spent 7 years developing high-performing campaigns across retail, CPG, entertainment, and education. What I learned is that the most impactful brands don’t just push products, they create conversations and communities.

I love helping brands uncover their unique story and turn it into a social and content strategy that resonates. From shaping your voice for social platforms to creating content that engages and connects, I help you show up consistently and authentically for your audience.

When I’m not helping brands find their rhythm, I’m probably curled up with a good book - or writing about what I’m reading (and everything else on my mind) in my Substack newsletter.

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