Paddle North

Paddle North is a Minnesota-based outdoor recreation brand dedicated to getting more people on the water and outside year-round. The company designs and sells high-quality inflatable paddle boards, docks, floats, and water accessories built for durability, performance, and adventure—while also giving back through community and environmental initiatives.

My Role & Impact:

• Paid Social Strategy & Management: Lead paid social strategy and day-to-day ad management across key platforms, with a focus on scalable growth. Contributed to a 10% increase in Black Friday/Cyber Monday sales year-over-year, outperforming revenue targets during the brand’s most competitive season.

• Ad Content & Copy: Collaborate on ad copy and creative content strategy to improve engagement, click-through rate, and conversion performance.