Canomiks (WhatToTrust™)

Developed by world-renowned scientists, WhatToTrust™ brings transparency to the dietary supplement, functional beverages and skincare industries. The platform provides science-based insights that help consumers cut through marketing claims and endorsements to see the actual research behind wellness products. Their scoring system reflects real scientific testing, with higher ratings for products that go beyond basic FDA requirements through preclinical or clinical studies, empowering people to make truly informed wellness choices.

My Role & Impact:

• Brand Strategy & Identity: Helped define a clear, science-forward brand voice and visual identity for both Canomiks and WhatToTrust™.

• Social Media Strategy & Launch: Built the social media framework and launched WhatToTrust across Instagram and LinkedIn, establishing a trusted presence from day one.

• Content & Design Creation: Produced original graphics, carousels, and copy that translate complex science into approachable stories for consumers and industry professionals.

• Ongoing Management: Managed content calendars and daily social activity to build awareness, grow the audience, and drive site visits.

Examples of Work: